Clear Channel Outdoor awarded OOH advertising concession by the MTA

The MTA, North America’s largest transportation network, and its Board of Directors voted Sept. 25, to award its roadside Out-of-Home, or OOH, advertising concession to Clear Channel Outdoor (CCO). As of November 1, and extending for 15 years, CCO takes over all management, operations and advertising sales for more than 250 roadside displays on MTA property in the NY/NJ/CT Metro area. Importantly, for local and national brands looking to reach coveted residents and visitors throughout the region, this move adds to CCO’s already sought-after collection of NY/NJ area OOH displays which includes all ad signage at Port Authority of New York and New Jersey airports as well as its multitude of digital spectaculars and printed signage in Times Square.