Cigna’s health benefits division Cigna Healthcare and HelloFresh, a meal kit company, announced an exclusive collaboration to offer discounted access to HelloFresh’s meals to as many as 12 million Cigna Healthcare customers through their employers. The two companies will also team up to support HelloFresh’s Meals with Meaning program, a social impact initiative that provides free meal kits for individuals experiencing food insecurity in local communities. Cigna Healthcare employer clients can choose from a variety of HelloFresh offerings with no minimum purchase amount. Employees can then choose among the options provided, which may include e-gift cards for employees, discounted meal kit subscriptions, and one-time box deliveries with no subscription required.
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