Chipotle expands partnership with Strava to 25 global cities

Chipotle (CMG) Mexican Grill announced that its partnership with Strava, the app for active people with more than 135 million users in more than 190 countries, is back in 2025. Chipotle is launching its first-ever international Strava segment challenge for participants to compete to win free Lifestyle Bowls for a year, plus free Chipotle for their city, the company said. New in 2025, the initiative extends beyond the U.S., connecting and motivating Chipotle’s running community across 25 cities in North America and Europe, including New York City, London, Paris, Toronto and more.