The Bear Cave’s Edwin Dorsey posits that quickly growing competition powered by AI is “destroying” Chegg’s key student market and the company is playing increasingly desperate games to stem a student exodus, leading the firm to conclude that Chegg is a “billion dollar company headed to zero.” The company has “antagonized” its core constituencies and is engaged in multiple desperate attempts to save its “doomed” businesses, and its management preaches being an ESG leader while doing “tremendous harm and ruining many lives,” Dorsey writes.
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