Cheer Holding announces upgrade to CHEERS video platform

Cheer Holding (CHR) announced a major upgrade to its CHEERS video platform. The company said, “As consumer demand for personalization in the home goods market continues to rise, coupled with a younger and more personalized user base, the need for diverse and refined functional home solutions is increasing. as a premier lifestyle content aggregation platform, CHEERS is keenly attuned to market changes and has undergone a critical upgrade and optimization since its launch. This upgrade prominently underscores CHEERS app’s positioning as an “encyclopedia” of home and lifestyle in China. The newly upgraded version has seen significant enhancements across several key dimensions, including user interface design, operational processes, functional modules, and personalized recommendation algorithms. CHEERS has further met the diverse demands for high-quality curated lifestyle content from users across different regions and demographics. Enhancement is now seen in various performance metrics, particularly in user engagement time, which has increased by nearly 30%, reinforcing its leading position and market competitiveness in the lifestyle services sector in China.”