Charter Communications (CHTR) announced that Simon Cassels has been named Senior Vice President and Chief Creative Officer, effective immediately. In his new role, Cassels will oversee Charter’s creative strategies to evolve Spectrum’s brand identity and drive company growth. “Simon brings a unique blend of creativity and strategic insight, combined with a customer-first mindset, which supports our mission to engage with customers as more than just a connectivity provider,” said Sharon Peters, Executive Vice President and Chief Marketing Officer for Charter Communications, which operates the Spectrum brand, and to whom Cassels will report. Cassels joins Charter from GoodRx (GDRX), where he most recently served as Chief Brand Officer, Senior Vice President of Marketing since 2020.
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