Charlotte’s Web appoints Andrew Schafer as CMO

Charlotte’s Web Holdings (CWBHF) announce the appointment of Andrew Shafer as its Chief Marketing Officer. In his most recent role as Executive Director and Head of Brand Marketing at Verizon (VZ), he spearheaded the development of positioning strategies that expanded brand leadership across consumer and business segments.In his new role at Charlotte’s Web, Mr. Shafer will lead the Company’s marketing initiatives in both traditional consumer retail, as well as digital and social channels to drive online sales. Near-term priorities will include cross-platform activations with Major League Baseball and sports verticals for the new Charlotte’s Web NSF Certified for Sport broad spectrum CBD product line. He will also oversee the Company’s corporate social responsibility and B Corp initiatives.