Roth MKM lowered the firm’s price target on Celsius Holdings (CELH) to $38 from $40 and keeps a Buy rating on the shares. The recent Circana/IRI data confirms that energy drink sales are improving, though the scanner data for Celsius still trails the firm’s estimate, the analyst tells investors in a research note. The company’s higher promotional allowances vs. Q4 of last year – including the effect of the revised Pepsi (PEP) contract – should also have a worse-than-expected impact on 4Q revenue, Roth MKM added.
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