Morgan Stanley analyst Eric Serotta notes that Celsius Holdings (CELH) shares jumped 35% after the close yesterday following the company announcing its agreement to acquire Alani Nu and reporting Q4 sales slightly ahead of lowered expectations. While the firm maintains an Equal Weight rating and $42 following the post-close jump, it says the deal could turn Celsius into a “story stock” in the short-term. The firm is more cautious mid-term with continued weak retail sales for the Celsius brand, the analyst added.
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