Celanese, Cloverdale Paint announce CCU partnership

Cloverdale Paint has announced a partnership with Celanese (CE) that will leverage its carbon capture and utilization technology to provide Cloverdale Paint with new to market sustainable paint solutions. “We are pleased to collaborate with Cloverdale Paint and harness the power of CCU to accelerate low-carbon options across an industry that plays a critical role in everyday life,” said Kevin Norfleet, global sustainability director, Acetyls, Celanese. “This illustrates just one example of the potential opportunity from CCU as a strong option to reduce the carbon footprint of products while also creating a more circular economy.”