Byrna Technologies price target raised to $11.50 from $10.75 at Ladenburg

Ladenburg raised the firm’s price target on Byrna Technologies to $11.50 from $10.75 and keeps a Buy rating on the shares flowing the “strong” Q4 pre-release. The significant rebound in the company’s Q4 revenue was due to the strategic switch in advertising strategies, focusing on influencer marketing, beginning with a campaign last fall in association with Sean Hannity, the analyst tells investors in a research note. The firm says Byrna’s shift in advertising strategies that kicked off in early September has led to a significant uptick in web traffic and new customer orders.