Brunswick shares jump after ‘Boating Intelligence’ announcement for CES

Shares of marine technology company Brunswick (BC) are up 2.5% on Monday afternoon at $66.25 after announcing earlier that the company will display it’s “broad, industry-leading technology portfolio” and debut its “Boating Intelligence” initiative at the 2025 Consumer Electronics Show in Las Vegas. “Boating Intelligence is a comprehensive initiative to enhance Brunswick’s ACES strategy by incorporating AI capabilities and features into its products to deliver simpler, safer, smarter, and more sustainable boating. Brunswick’s CES exhibit will seamlessly integrate digital and physical elements: a state-of-the-art 200-degree virtual boat helm simulator will introduce Brunswick’s AI-powered co-captain, offering an interactive experience that showcases features such as assisted navigation, safety monitoring, and autonomous maneuvers; and Brunswick will also unveil its first Fliteboard eFoil immersive simulator, allowing attendees to virtually ride an electric hydrofoil using a handheld controller in realistically rendered environments,” the company stated.