Brunswick shares jump 5% after ‘Boating Intelligence’ announcement for CES

Shares of marine technology company Brunswick (BC) are up 2.5% on Monday afternoon, off earlier highs, at $66.25, after announcing earlier the company, ill display it’s broad, industry-leading technology portfolio and debut its ‘Boating Intelligence’ initiative at the 2025 Consumer Electronics Show CES in Las Vegas. Boating Intelligence is a comprehensive initiative to enhance Brunswick’s ACES trategy by incorporating AI capabilities and features into its products to deliver simpler, safer, smarter, and more sustainable boating. Brunswick’s CES exhibit will seamlessly integrate digital and physical elements: a state-of-the-art 200-degree virtual boat helm simulator will introduce Brunswick’s AI-powered co-captain, offering an interactive experience that showcases features such as assisted navigation, safety monitoring, and autonomous maneuvers; and Brunswick will also unveil its first Fliteboard eFoil immersive simulator, allowing attendees to virtually ride an electric hydrofoil using a handheld controller in realistically rendered environments. The next evolution of autonomous docking – Brunswick will present the latest development version of its autonomous docking system, both virtually in a 200-degree simulator and physically on a 40ft Boston Whaler 405 Conquest. Attendees can witness live object tracking and classification, and interact with the latest, intuitive user interface concepts on a large Simrad multi-function display.