Brunswick reports performance at 2025 Miami International Boat Show

Brunswick (BC) concluded another performance at the 2025 Miami International Boat Show. During the five-day event, the company experienced sales from its premium boat brands, saw Mercury Marine outboard engine share growth and debuted new products from across its divisions. For the seventh consecutive year, Mercury Marine had the leading outboard motor share, accounting for nearly 58% of all outboards across the Show, an increase of almost four points versus prior year. Mercury accounted for 70% of all outboards in the on-water portion of the Show, a year-over-year increase of almost seven points. In Miami the brand reported further increased unit sales versus the 2024 Miami Show, which represents a 25% increase over the 2023 Show and close to a 50% increase compared with the 2022 Show. Brunswick received nine awards at the show including four Consumer Satisfaction Index Awards and Five Neptune Awards for excellence in marketing.