Edgar Bronfman Jr., who put in a last-minute offer for control of Paramount (PARA) last week, wants the company to partner with a technology stalwart like Amazon (AMZN) or Apple (AAPL) to enhance its streaming business, Bloomberg’s Christopher Palmeri reports, citing people familiar with his thinking. The executive doesn’t believe legacy media companies have gotten a handle on streaming and thinks Paramount needs additional specific skills in terms of customer acquisition and ad sales.
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Read More on PARA:
- Bronfman open to Shari Redstone staying involved at Paramount, CNBC says
- M&A News: Skydance Demands that Paramount (NASDAQ:PARA) Ignore Bronfman’s Offer
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- Paramount price target lowered to $13 from $14 at Citi
- Skydance accuses Paramount committee of breaching deal terms, WSJ reports
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