Broadridge secures patent for machine learning technology

The machine learning technology that powers global Fintech leader Broadridge Financial Solutions’ ability to provide financial advisors with engagement predicting scores and other valuable insights on securities based lending borrowers has been granted a patent by the U.S. Patent and Trademark Office. Broadridge’s patented machine learning technology delivers actionable insights that help wealth organizations and advisors identify and efficiently target high propensity prospects, reduce loan attrition, better understand overall book trends to inform business decisioning, budget with better predictability and increase marketing spend effectiveness.