BofA raised the firm’s price target on Brinker (EAT) to $110 from $97 and keeps a Neutral rating on the shares. The company’s value platform and a robust marketing strategy that combines traditional media advertising and social media engagement continued to propel traffic growth well ahead of the industry, notes the analyst, who sees opportunity to further grow awareness through TV advertising and expects Brinker can continue to leverage advertising to maintain Chili’s topline momentum throughout fiscal Q2.
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