Brilliant Earth Group announced the launch of the “Rethink Everything You Know About Diamonds” campaign, featuring the debut of The Jane Goodall Collection. A continuation of the Company’s partnership with iconic conservationist Dr. Jane Goodall, the collection underscores Brilliant Earth and Dr. Jane Goodall’s collective vision of environmental stewardship. The “Rethink Everything You Know About Diamonds” campaign invites consumers to discover the Company’s diamond leadership over a nearly two-decade period, starting with its pioneering standards for ethical sourcing. Over that time, Brilliant Earth has championed groundbreaking innovations in both natural and lab diamonds while remaining steadfast in delivering expert craftsmanship, design, and a seamless, highly personalized customer experience.
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