Bridgeline Digital (BLIN) announced that a major beauty supply distributor has launched its HawkSearch product on its eCommerce site to optimize product discovery and customer engagement with AI-driven search. With a fast-changing catalog of professional beauty products, the distributor needed an advanced search solution to manage complex product data, category hierarchies, and customer-specific pricing with speed and precision. HawkSearch now powers the AI-driven search experience, enabling customers to find products by brand, product type, or specialty use while seamlessly handling product variations, bundle offers, and inventory updates.
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