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Bread Financial initiated with a Neutral at BTIG

Bread Financial initiated with a Neutral at BTIG

BTIG initiated coverage of Bread Financial with a Neutral rating as part of a broader research note launching coverage on Consumer Finance names. The valuation discount of the stock versus other credit card peers has closed significantly, and the firm credits this to the success that the management has achieved in the past four years in shoring up the balance sheet and stabilizing merchants, the analyst tells investors in a research note. Continued execution of sales stability and credit loss improvements should also re-rate shares to in line with other cards, the firm added.

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