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Bread Financial initiated with a Market Perform at TD Cowen

Bread Financial initiated with a Market Perform at TD Cowen

TD Cowen initiated coverage of Bread Financial (BFH) with a Market Perform rating and $32 price target. The company’s earnings are likely more volatile than Synchrony’s (SYF) in a downturn and it is the most exposed to the CFPB’s late fee proposal, the analyst tells investors in a research note.

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