Roth MKM analyst George Kelly lowered the firm’s price target on BRC Inc. (BRCC) to $2.50 from $3.50 and keeps a Neutral rating on the shares after its Q4 results and guidance. The firm cites limited visibility regarding the recent Energy launch and planned ramp, and decelerating FDM – food, drug, and mass – retailer growth, the analyst tells investors in a research note. FDM growth has slowed meaningfully as Walmart (WMT) matures and smaller grocers ramp more gradually, with continued moderation expected in 2025 and 2026 , Roth adds.