BRC Inc. announces distribution pact with Keurig Dr Pepper for energy beverages

Black Rifle Coffee (BRCC) unveiled a long-term sales and distribution agreement with Keurig Dr Pepper (KDP) for BRCC’s new line of ready-to-drink Black Rifle Energy beverages. The Black Rifle Energy beverage line is expected to launch in Q4 and be available nationwide in early 2025. Under the terms of the agreement, KDP will sell and distribute Black Rifle Energy within the majority of its company-owned direct store territories nationwide.