Braze teams with BET+ for Tech for an Equitable Future grant program

Braze is opening applications for the fifth cohort of its Tech for an Equitable Future product grant program and announcing its first-ever partnership for the program with BET+, a premium streaming entertainment service. Applications are being accepted for the Tech for an Equitable Future product grant program now through Jan. 17. The Tech for an Equitable Future program offers 20 companies with underrepresented founders, including Black and women entrepreneurs, with 12 months of free access to Braze technology and supporting resources that enable business growth and scalability. As a specialty streamer with thousands of weekly subscriber touchpoints on TV and film content, BET+’s subscriber acquisition and retention efforts are a best-in-class model for small and early-stage businesses to establish more robust customer engagement strategies. …”We are thrilled to expand our relationship with Braze through its Tech for an Equitable Future program – which mirrors our brand values around community impact and empowerment,” said Jason Harvey, EVP and General Manager of BET+. “We are embarking on our fifth anniversary as a streaming platform and for nearly all that time, Braze has been a valued partner.