Brand Engagement Network expands reseller partnership with Vybroo

Brand Engagement Network (BNAI)has expanded its reseller partnership with Vybroo, an AI-driven voice technology and division of Teleradionetworks S.A. de C.V. and Grupo Vibra Medios, a prominent radio broadcasting network in Mexico. The expanded partnership, which was initially announced in July 2024, will offer AI-powered solutions across Latin America, Spain, Portugal, and Italy, strengthening BEN’s presence in AI-enabled digital media through Vybroo’s extensive advertising network and Grupo Siete’s media platforms, unlocking new revenue opportunities in high-growth markets. As part of the initiative, Grupo Vibra Medios and Grupo Siete, a leading Mexican media and broadcasting company that operates multiple radio stations, including Radio Disney Mexico, will deploy five AI-powered brand ambassador avatars developed by BEN to drive engagement across various platforms for its advertising clients. This pilot program will introduce QR code activations, enabling real-time consumer interactions that deliver promotions, product information, and personalized engagement. BEN and Vybroo have also collaborated to develop an AI-powered digital persona, Roquito, modeled after Vybroo CEO and radio icon Roque Mascareno. Roquito leverages BEN’s advanced conversational AI capabilities, offering businesses massively scalable, tailored engagement solutions that strengthen customer connections while optimizing costs.