BranchOut Food appoints Jesse Thomas as its Chief Brand Officer

BranchOut Food (BOF) announces the appointment of Jesse Thomas as its Chief Brand Officer. In this role, Thomas will lead the company’s brand and marketing strategy, with a particular focus on expanding BranchOut’s direct-to-consumer business, complementing its rapidly growing branded retail, private label and industrial ingredient channels. Thomas, best known as the Founder & CEO of Picky Bars, brings a proven track record of scaling DTC brands from concept to acquisition. Under his leadership, Picky Bars became a household name in the health and performance snack space, growing a 10,000+ subscriber base and establishing a multimillion-dollar e-commerce business that culminated in its $12M acquisition by Laird Superfood.