Bowlero rebrands as Lucky Strike Entertainment

Bowlero announced it will be rebranding to Lucky Strike Entertainment, effective December 12. As a part of this rebrand, Bowlero Corporation will also change its legal name to Lucky Strike Entertainment Corporation and its stock ticker symbol from (BOWL) to (LUCK), further emphasizing the brand’s evolution. Following a rebranding initiative led by Kingsland. Key milestones in the rebrand include the transformation of over 75 Bowlero centers into Lucky Strike locations within the next two years, beginning with locations in high-profile markets such as Bowlero Chelsea Piers in Manhattan and Bowlero Tysons Corner in the DC area. This rollout will be highlighted by the debut of flagship locations, including Lucky Strike Beverly Hills in December.