Booking Holdings price target raised to $5,800 from $5,500 at Citi

Citi analyst Ronald Josey raised the firm’s price target on Booking Holdings (BKNG) to $5,800 from $5,500 and keeps a Buy rating on the shares following the Q4 report. The company “continues to execute extremely well,” the analyst tells investors in a research note. The firm believes Booking’s share gains are accelerating across most every region and is encouraged with the company’s progress with its generative artificial intelligence initiatives around customer service, the broadening of its distribution channels and the success marketing on social media.