BMO Capital analyst Brian Pitz raised the firm’s price target on Booking Holdings (BKNG) to $5,155 from $4,205 and keeps an Outperform rating on the shares. The firm cites the company’s higher results for the second half of the year amid improving outlook and a rebound in Europe business, the analyst tells investors in a research note. Booking also has multiple levers to unlock profitability, including marketing spend leverage, direct bookings mix, and increased merchant mix, the firm added.
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Read More on BKNG:
- Booking Holdings price target raised to $5,500 from $5,000 at TD Cowen
- Booking Holdings price target raised to $4,320 from $3,590 at Cantor Fitzgerald
- Booking Holdings price target raised to $5,000 from $4,700 at Benchmark
- Booking Holdings price target raised to $4,900 from $3,560 at Piper Sandler
- Booking Holdings price target raised to $4,850 from $4,448 at BofA