Morgan Stanley raised the firm’s price target on Booking Holdings (BKNG) to $4,600 from $4,200 and keeps an Equal Weight rating on the shares. Booking’s better than expected Q3 results and Q4 guidance speak to the stronger than previously expected European leisure travel market and profit scale of the company’s platform, the analyst tells investors. The firm remains Equal Weight on the stock as focus turns to 2025 investment intensity for Booking and other travel players, the analyst noted.
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