Booking Holdings expands Travel Sustainable program across brands

Booking Holdings announced the expansion of its Travel Sustainable program to relevant brands across the Booking Holdings family. The news marks the company’s delivery on its commitment to launch its first-of-its-kind program for accommodations enterprise-wide by the end of 2023. Travel Sustainable provides credible information on impactful sustainability efforts taken by properties worldwide and gives travelers a transparent, consistent and easy-to-understand way to identify a wider range of more sustainable stays, no matter where they want to travel. The aim of the program is to give visibility to accommodations that have made progress on a broad spectrum of sustainability efforts, from those at an earlier stage to those who have achieved one of more than 40 recognized ecolabels and certifications through outstanding commitments and investments. Pioneered by Booking.com, which recently marked the one year anniversary of the program, there are now more than 400,000 accommodations recognized globally by the Travel Sustainable program. Recognized properties across Priceline, Agoda and KAYAK will now feature the Travel Sustainable badge in search results, with some platforms also implementing an additional filter to help travelers book more sustainable accommodations.