Boeing needs to prioritize restoring trust, forget its stock price, WSJ says

Boeing’s (BA) difficulties keep piling up, leaving new CEO Kelly Ortberg telling employees in November that the company is “at a low here,” Sharon Terlep and Andrew Tangel of The Wall Street Journal reports. Yet, there is a lot riding on the company’s ability to pull itself out of this nosedive. After asking experts inside and outside the company, many stress the importance of fixing the culture; temporarily ignoring stock price; revamping the design process; using engineers more effectively; and restoring trust. CEO Ortberg has been trying to buy the company time to fix itself, slashing thousands of jobs, ousting a few top executives, and raising $24B.