BMW reports Q1 U.S. sales up 2.4% year-over-year

BMW of North America reported Q1 sales results for the BMW and MINI brands in the U.S. In the first quarter of 2024, BMW brand sales in the U.S. totaled 84,475 vehicles, a 2.4% increase from the 82,466 vehicles sold in the first quarter of 2023. With the addition of the BMW i5 at the end of last year, BMW now offers four fully electric models in the U.S. – the BMW i4, BMW i5, and BMW i7 Sedans, and the BMW iX Sports Activity Vehicle. In the first first quarter of 2024, the company sold 10,713 electric vehicles, accounting for approximately 12.7% of total U.S. sales. MINI sales in the U.S. totaled 6,369 vehicles in the first quarter of 2024, a decrease of 12.6% vs the 7,284 vehicles sold in the first quarter of 2023. The change in sales volume for the brand this quarter is attributed directly to a planned model changeover as MINI readies for the launch of an entirely new product portfolio later this year.