BloomZ (BLMZ) entered into a business alliance with TechnoBlood eSports to integrate its VTuber business into the e-sports and live streaming domain. TechnoBlood specializes in planning and operating e-sports tournaments, managing e-sports facilities, content distribution to PC cafes, and offering nProtect Game Guard, a security tool for online games. TechnoBlood launched StreamPot, an online marketplace designed to connect brands with Japanese streamers. The platform currently features a growing network of over 1,600 registered streamers. Through this partnership, BloomZ will broaden its content portfolio and strengthen its live-steaming business by tapping into the fast-growing e-sports market while leveraging the capabilities of the StreamPot platform. With video games experiencing significant engagement and popularity among its fan base, BloomZ’s affiliated VTubers will now actively participate in e-sports tournaments and related events. In addition, BloomZ’s VTubers will utilize the StreamPot platform to broaden their reach and forge new collaborations with a wider range of brands. BloomZ receives a performance fee for each e-sports event where its VTubers perform, along with a share of advertising revenue generated from sponsors facilitated through the StreamPot platform.
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