Blitz selects Magnite as preferred SSP to streamline programmatic strategy

Blitz has selected Magnite as its preferred SSP. This builds on a successful partnership that has seen Blitz’s gross revenue grow triple-digit percent on Magnite’s DV+ SSP in the first half of 2024. Blitz is concentrating all programmatic deals through Magnite to offer advertisers easier access to the company’s omnichannel inventory including display and video. Blitz offers a dedicated activity-tracking platform used by millions of engaged gamers worldwide, including in the US, Canada, UK, Australia, South Korea, Japan, Brazil, and Germany. It offers unparalleled performance insights and cutting-edge learning tools tailored to enhance the in-game experience for titles including Fortnite, League of Legends, and Valorant. Blitz serves a diverse audience and is the number one source of diverse-owned media per Jounce Media’s analysis of bid request volume.