Blackstone (BX) is mulling strategic options, including a sale, for mobile app marketing provider Liftoff that could value the company at over $4B, including debt, Reuters’ Milana Vinn reports, citing two people familiar with the matter. The firm is working with investment bankers at Goldman Sachs and Jefferies to consider its options, which also including a potential IPO for Liftoff, the author notes.
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