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BlackBerry shares rise after unveiling relaunch of QNX brand
The Fly

BlackBerry shares rise after unveiling relaunch of QNX brand

Shares of BlackBerry (BB) are on the rise on Thursday after the company announced a divisional name change and the relaunch of its QNX brand “to boost recognition and reinforce its leadership within the automotive and general embedded industries.” Previously named “BlackBerry IoT,” the decision to rename the division as “QNX” and relaunch the QNX brand was shaped by input from customers, partners, employees and other stakeholders and it’s revitalization represents an important milestone in QNX’s storied history along with a recognition of its potential to play an even bigger role powering the next-generation Software-Defined Vehicles and mission-critical systems of the future, the company said. BlackBerry noted that over the coming months, additional platforms and products may be updated to reflect the division’s new brand identity including the myQNX development environment. As part of the QNX brand revitalization, the company also unveiled a refreshed logo, website and distinct visual identity for the new division. The stock has gained over 7% to $4.05 following the news.

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