BigCommerce announces corporate partnership with NAED

BigCommerce (BIGC) announced its corporate partnership with the National Association of Electrical Distributors, NAED, reinforcing BigCommerce’s commitment to driving digital transformation and growth in the electrical distribution industry. “This partnership reflects BigCommerce’s commitment to the electrical distribution sector, with a specific focus on empowering manufacturers and distributors to embrace digital-first strategies, to drive growth,” said Lance Owide, general manager of B2B at BigCommerce. “As buying behaviors evolve and operational complexity increases, BigCommerce is committed to helping electrical distributors modernize their sales channels, streamline back-office processes and leverage data to enhance customer experiences.”