Beyond announces ‘grand online reopening’ of buybuy BABY on May 8

Beyond (BYON) , owner of Bed Bath & Beyond, Overstock, and buybuy BABY, is thrilled to announce the grand online reopening of buybuy BABY on May 8 just days before Mother’s Day! To mark the occasion, customers can take part in the exciting ‘Baby Days’ event, featuring daily giveaways, top-rated baby essentials, and mom-approved registry picks. In addition, to celebrate the launch and mark this rebirth, our subsidiary will be launching a crowdfunding offering of a tokenized digital security linked to certain buybuy BABY intellectual property on the tZERO brokerage platform. “We’re beyond excited to officially reopen buybuy BABY and reunite it with Bed Bath & Beyond,” said Adrianne Lee, President and CFO. “Baby Days is our way of celebrating with families-offering them incredible giveaways, curated collections from the most trusted brands, and a fresh, innovative shopping experience.” Marcus Lemonis, Executive Chairman and Principle Executive Officer stated, “I have been focused on returning buybuy BABY to its original growth partner — Bed Bath & Beyond. The rebirth of this brand and digital security issuance mark a new beginning for an iconic American retailer. The tokenization of ‘BABY’ offers an exciting opportunity to monetize the intellectual property and share in future success and growth of the retail business.”