Bark appoints Black as CRO, Parness as CMO

BARK announced the appointments of Michael Black as Chief Revenue Officer, CRO, and General Manager, Consumables and Michael Parness as Chief Marketing Officer, CMO, and General Manager, Play, effective immediately. Reporting to the Company’s Co-Founder and Chief Executive Officer, Matt Meeker, Black and Parness will lead the Company’s expansion across its consumables and play categories, respectively. Most recently, Black served as the Founder and President of Paragon International Advisors. Parness brings three decades of experience leading transformative brand, retail, and e-commerce initiatives, unlocking sustainable growth across various CPG industries, including pet and toys.