Barfresh Food Group enters agreement with regional sales broker in Southeast

Barfresh Food Group announced an agreement with the largest regional sales broker in the Southeast. This agreement rapidly accelerates Barfresh’s sales reach and customer acquisition capabilities across the Southeast as the Company will now have access to an additional 82 new sales people. Under the agreement, the sales broker will represent Barfresh’s comprehensive portfolio of products to all its customer segments, including the education channel and foodservice channel across the Southeast region. Riccardo Delle Coste, the Company’s Chief Executive Officer, stated, “This new partnership exemplifies the significant momentum building within our company. After navigating through supply challenges over the past couple of years, we have turned the corner. The major hurdles and challenges in our supply chain are increasingly behind us. This is a significant milestone that expands our distribution reach across the entire Southeast region. By joining forces we gain an extensive sales team boasting specialized teams with deep-rooted relationships in the K-12 education market, healthcare, recreation, amusement parks, quick serve restaurants and regional chains. Their expertise and customer knowledge ensures our suite of products penetrate all crucial customer segments at scale. Emerging from setbacks faced during the pandemic, this agreement is part of our concerted efforts to re-engage and actively target all customer segments with our complete offerings. This expansion of the Company’s sales broker network, coupled with a growing pipeline of customer wins positions Barfresh to achieve record revenue levels in fiscal year 2024 and beyond.”