Avery Dennison expands RFID adoption in grocery retail industry

Avery Dennison (AVY) “announced it will begin working with The Kroger Co. (KR) to build a better associate and customer experience through RFID inventory automation technology. This collaboration makes item-level digital identification possible, enabling more frequent and more accurate inventory information to maximize freshness, reduce waste and improve the associate experience. This strategic collaboration will begin in the bakery department, implementing RFID-embedded labels on each item, providing significant time savings and valuable data to automate inventory management and freshness optimization. It is a foundational step in delivering a more seamless customer and associate experience across all fresh categories long term.”