AudienceXpress, Epsilon partner for convergent television buying

AudienceXpress has partnered with Epsilon to introduce a new capability for enhancing audience-based, convergent television buying. This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape. Epsilon is now able to tap into AudienceXpress’s reach, scale and expertise across the CTV sector. This partnership accelerates Epsilon’s clients’ ability to harness the power of their first-party data and Epsilon’s data with the insights from AudienceXpress to activate, execute and measure campaigns with a greater degree of accuracy. With access to more transaction and behavior-based data than ever before, AudienceXpress will be able to create even more precise CTV audience segments for clients.