Auddia achieves 12% use retention in September

Auddia has exceeded its 30-day user retention goal of 10%, achieving 12% in the month of September. Auddia has been focused on growing its user retention for the past year through a steady cadence of product enhancements and UX improvements under its faidr 3.1 initiative. These efforts have resulted in steady gains in 30-day retention, growing from 5% to 12% over the past year. Now that internal retention targets have been achieved the company will focus on optimizing subscription conversions to drive high margin revenue. Auddia has maintained a subscription conversion rate of 5% across 2024 but has not prioritized improving this metric until it had achieved at least 10% 30-day retention. With retention success achieved, the company can now focus on optimizing subscription conversions. This will be accomplished by removing friction from the current paywall process, moving subscription from a passive operation to a more active one for users, and engaging in a series of tests to optimize the when, where, and frequency of paywall views to drive subscription conversion to 12% or more. The company is approaching the point where management believes they will be transitioning from a focus on product development to a focus on revenue generation.