Atlassian-unit Loom acquires AI-powered virtual meeting firm Rewatch

Joe Thomas co-founder and head of product management, Loom blogged in part: “People don’t hate meetings not really. They hate poorly run meetings. Our research reveals more than two-thirds of meetings are deemed ineffective by attendees. When asked why, more than half of workers cited leaving meetings without any clear idea of the next steps or who owns which task. Capturing detailed notes and clearly outlining the next steps (with owners and deadlines attached) are meeting facilitation best practices. However, taking notes during the meeting can impact your ability to engage in the moment, and distributing notes and action items can be time-consuming. To make this critical yet often tedious step easier, we are welcoming Rewatch to the Atlassian family. Rewatch, a platform that uses AI to optimize virtual meetings, will be integrated with Loom, Atlassian’s async video communication tool…Whether you are hosting your meeting via Zoom (ZM), Microsoft Teams (MSFT), or Google Meet (GOOG), the meeting assistant will be automatically added to the invite list. When your meeting kicks off, attendees will see that your meeting assistant has joined, even if you are not present.”