Atlanticus initiated with a Market Perform at Keefe Bruyette

Keefe Bruyette initiated coverage of Atlanticus with a Market Perform rating and $33 price target. The price target offers investors a potential 33% return over the next 12 months, which compares positively to median upside of 12% for fintech peers, the analyst tells investors in a research note. However, the firm says its rating is driven by the wide range of potential outcomes, as its upside scenario results in 155% upside and its downside scenario results in 73% downside, with additional risk from the potential implementation of the Consumer Financial Protection Bureau late fee rule balancing out the stock’s risk/reward.