As previously reported, Argus upgraded Yum! Brands (YUM) to Buy from Hold with a $155 price target The firm sees same-store sales at Kentucky Fried Chicken and Taco Bell driving growth for Yum! in 2025. In addition, the company’s artificial intelligence-driven marketing programs should help retain customers, boosting revenue and improving engagement, the analyst tells investors in a research note. By using its “extensive” customer data, Yum is seeing higher returns on its marketing dollars, contends Argus.
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