Benchmark analyst Mark Zgutowicz is adding AppLovin (APP) to the “EDM Top Ideas List,” stating that the company’s AI-enhanced targeting in the gaming segment should drive sustained top-line growth, while the ramp-up of e-commerce advertising and future self-service tools can catalyze incremental revenue. The buyback program “provides an additional layer of support that may elevate earnings per share over the medium term,” adds the analyst, who keeps a Buy rating and $525 price target on AppLovin shares.
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