Apple (AAPL) is weighing a push into smart glasses with an internal study of products currently available, in a move that follows Meta (META) into an increasingly popular space, Bloomberg’s Mark Gurman reports. The initiative, known internally as Atlas, began last week and involves collecting feedback from Apple staff on smart glasses, the author says, citing people with knowledge of the matter.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on META:
- Apple weighs push into smart glasses with internal user study, Bloomberg says
- A New Lawsuit Hits Paramount (NASDAQ:PARA) Over Viewing History
- Meta’s Threads passes 275M monthly active users
- Amazon’s Q3 Performance Makes It a Top Pick in Cloud and Beyond
- Meta’s (NASDAQ:META) Threads Reaches 275M Users Amid Rapid Growth