Citi says Apple yesterday introduced the new iPhone 16 family, Apple Watch Series 10 and AirPods 4, among other product updates. Overall, the hardware updates for the iPhone 16 family are in line with expectations, including new designs, upgraded processors, upgraded cameras, longer battery life, improved audio, and a new Camera Control, the analyst tells investors in a research note. The firm notes that Apple kept the pricing the same as prior models. Citi thinks Apple is “making a clearer and stronger case” around Apple Intelligence that is focused on personal intelligence. It remains positive on the iPhone refresh next year with a gradual rollout of the AI features across the globe. The firm keeps a Buy rating on Apple shares.
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